Who is Maya Loka?
Shubha K started a Kannada cooking channel in her Mysuru kitchen in 2014. Twelve years later she and her husband Raju Shetty, a senior software engineer, run seven YouTube channels with 5.2 million subscribers and the businesses around them. The courses are that journey, taught by her.
Hear it from her
The course introduction, and the family channel the lessons come from.
Practical YouTube Success Course: the introduction
A Maya Loka family vlog, the channel with 2.95 million subscribersFrom one recipe channel to seven channels
Each channel opened because the viewers of the last one asked for something it could not hold.
- 2014Ruchi PaakashaaleKannada home cooking from her own kitchen. The channel that started everything.
- 2017Chittamma Telugu VlogsThe same recipes in Telugu. A second language, long before it looked like a strategy.
- 2018Maya LokaBeauty and lifestyle at first, then the family itself. Now 2.95 million subscribers.
- 2019Cakes & Bakes, Adya and DeeruBaking gets its own home; the children get a channel.
- 2020Maya Recipes ಕನ್ನಡA second Kannada recipe channel.
- 2023My Village Life IndiaDry land becomes a jungle farm, pure organic and almost self-sustaining. A million subscribers in fifty films.
- 2026Courses, Maya Eco, a bookWhat she learned, taught. Plus a lunch-box brand and a children's book.
The channels she built
Maya Loka2.95M subscribers · 700.46M views · 1,906 videos
My Village Life India1M subscribers · 626.85M views · 50 videos
Ruchi Paakashaale693K subscribers · 91.21M views · 958 videos
Cakes & Bakes Paakashaale438K subscribers · 30.68M views · 194 videosAlso in the network: Maya Recipes ಕನ್ನಡ (85.1K) · Chittamma Telugu Vlogs (50.6K) · Adya and Deeru (9.1K). Counts read from YouTube on 14 October 2026.
Concept reels from My Village Life
Six short films, 55.2 crore views between them. Hooks, pacing and a story in under a minute: the craft the courses teach.
Independence Day 202324.5 crore views
Independence Day 202514.9 crore views
Khatta meetha lollipop7.1 crore views
Heart of light, Onam5.5 crore views
Morning rush and ginger tea2.5 crore views
Chinnima vs the chickens67.1 lakh viewsBrands that have worked with Maya Loka
100+ brands have run campaigns on the channels since 2014: beauty, baby care, pharmacy, jewellery, appliances, apparel. Here are a few you will know. The UGC Creator Course is built from that work.
Why learn from Shubha
She did it, from zero
No agency, no studio. A Kannada home kitchen in 2014, and 1.46 billion views later it is still the same family writing, shooting and editing.
It is still working today
One 59-second My Village Life film has 24.5 crore views. The 2026 Independence Day Short on Maya Loka has 4.85 crore. The system in the courses is the one being used now.
In your language
Taught in Kannada, with English, Hindi and Telugu subtitles, in short chapters inside the app, with a 30-day plan to follow.
Her courses
In the press
Find Maya Loka everywhere
YouTube
Questions people ask
Who is Shubha K?
A Kannada YouTuber, home cook and family vlogger from Mysuru. She started Ruchi Paakashaale in January 2014 and Maya Loka in 2018, and today runs seven YouTube channels with 5.2 million subscribers with her husband Raju Shetty, a senior software engineer who runs the business side. She teaches both Maya Loka courses herself.
Who is Maya Loka?
Maya Loka is Shubha's family vlog channel, with 2.95 million subscribers, and the name of the family's company, Maya Loka Media. Along with Ruchi Paakashaale, My Village Life India, Cakes & Bakes Paakashaale, Maya Recipes, Chittamma Telugu Vlogs and Adya and Deeru, it makes up a network of 5.2 million subscribers and 1.46 billion views.
Is the course taught by Shubha herself?
Yes. Every chapter of the Practical YouTube Success Course and the UGC Creator Course is Shubha on camera, with Raju Shetty, a senior software engineer, on the business side. The system in the courses is the one the family used on its own channels.
What language are the courses in?
Kannada, with subtitles in English, Hindi and Telugu, and dubbed audio for most chapters of the YouTube course.
Has Maya Loka worked with brands?
Yes, 100+ brands since 2014, including Himalaya, Mamaearth, Lakmé, Purplle, MedPlus, Amazon, LuvLap, Mylo and P.C. Chandra Jewellers. The UGC Creator Course is built from that work.